Wednesday, September 16, 2020

Ideal Cafe Ghee Roast Masala - New Sensation in Cooking

When Shibroor Prabhakar Kamath popularly known as 'Ideal Pabba' started ice cream business on May 1st 1975, he might have had the least idea that he would start making ready to use masala paste some day.

Ideal Ice Creams have come a long way, satiating the taste buds of millions of people by establishing a brand that is a household name today.

They started in a small way at Prabhakar Kamath's Ideal Traders on Market Road in Hampankatta Mangalore which was originally a books and stationery shop, also dealing in fire crackers during Diwali and Tulsi Pooja season. Stringent quality, generous quantity and affordability have made Ideal Ice Creams maintain a perfect balance over the decades and they have many flavours and parlour products today, including quick snacks and desserts. They also have innovated ice creams and brought out prize winning presentations like Ice Cream Pizza and Marzi Paan. They also didn't think twice before introducing traditional ice pops and ice cream flavours such as Treat, Panakam, Bella Candy, Aambuli, Badam Milk, Jackfruit Payasam. Their signature item Gadbad has won the hearts of most of the frozen foods lovers and Ideal's means Gadbad for many!

With four spacious parlours including the biggest one in South India on Market Road, Ideal Cafe in Ideal Towers opposite Sharavu temple and the most popular hangout Pabba's in Lalbagh and innumerable outlets in undivided Dakshina Kannada district in Karnataka, it is no wonder, Shibrur Prabhakar Kamath has the Midas touch!

As any industry grows, it requires young and dynamic leadership that can understand the expectations of the people at local level and changing trends at the global level.

Prabhakar Kamath is blessed with a son who fits the description fully, who has deep knowledge of culinary arts and who has studied science of food and beverages at the world standard institute CFTRI Mysuru, who works hard, who is friendly and god fearing, who is a trained Hindustani vocalist and talented singer, who has expertise in public relation, who takes dynamic decisions, who has passion for renewable energy sources and concern for environmental protection, who believes in the adage "Simple living and high thinking".

He is Shibrur Mukund Kamath, Managing Director of Ideal Ice Creams, brain behind innovative foods in Ideal Ice Creams as well as Ideal Cafe.

Under Mukund Kamath's lead, things changed fast and their parlours got face lift with cool ambiance and comfortable seating. Almost all the ice cream flavours Mukund Kamath introduced have been fast moving and he also introduced regular and premium flavours in most of the parlour and store products. Ideal Cafe has an extensive menu of snacks, combo meals and special a la carte items which are time tested. His compassion for the hundreds of workers who toil to keep the four outlets specklessly clean and hygienic while tirelessly serving the customers with a smile has seen that the employees are well paid, well looked after with food and accommodation and they even have a transport facility to pick and drop them! Even during present difficult times with Covid Pandemic, they haven't abandoned their workers, and are paying the ones on permanent roll full salary, if not paying handsome retirement benefits for senior staff who took retirement.

There are three other people from Ideal family who work relentlessly for the growth of the company. They are Prabhakar Kamath's daughter Usha Shenoy, son in law Vivek Shenoy and Mukund Kamath's wife Divya Kamath. They are behind the screen and are guiding forces in innovating, working out strategies and also maintenance and marketing.

They believe in the adage "Sarve janaah sukhino bhavantu".

Ghee Roast is a dish which is highly popular with the young and the old, and Ideal Cafe has popularised Paneer/Mushroom/Soya Ghee Roast with Neeru Dosa, a combo meal that is a fast seller. However, since many avoid family outings and dining out are deprived of their favourite dish, and some also being away from Mangaluru, Ideal Cafe Ghee Roast Masala was introduced by Ideal Cafe, which is perhaps the first ready to cook ghee roast masala introduced by anyone.

It has already won the hearts of many customers who have consumed it. Home makers, office goers, businessmen, bachelors, they all find it a life saver when they want to prepare tongue tickling ghee roast quickly.

Seeing many of my friends posting favourable opinions about Ideal Cafe Ghee Roast Paste on social media, I too was curious to check how Ideal Cafe Ghee Roast Paste tastes. So I made four variants of Ghee Roast with it for a start, and my observations are:

1. There is absolutely no change in taste of what Paneer Ghee Roast and Mushroom Ghee Roast they were serving in Ideal Cafe. In fact it is one step ahead in richness and smoothness of the masala. The rich aroma of pure ghee makes the dish heavenly.
2. All can not make ghee roast masala like that at home. The formula seems to be arrived at after many trials, which is also a practice Ideals follow while introducing new Ice Cream flavours. 
3. Packing is top notch with thick food grade vacuum sealed plastic stand pouch. I also have seen their 500Gm pack, but the one I used was 250Gm. 
4. 250Gm pouch is priced at 180/- and is sufficient to make ghee roast with about 500Gm Paneer, Mushrooms, cleaned Prawns or Squid or with 750Gm chicken on bone. Just empty the contents into a frying pan, add 1/4 cup water, mix well and bring to a boil, add the main ingredient and cook over medium flame for 10 mins for paneer and mushroom, 15 mins for prawns and 20 mins for chicken. You have the perfect ghee roast on your plate for the entire family. For seafood and chicken ghee roast, you can add little Kashmiri chilli powder and a pinch each of turmeric powder and kasoori methi to make it more spicy and flavourful.

"Seeing is believing". You can see the results in pictures. 
Paneer Ghee Roast
Mushroom Ghee Roast
Mushroom Ghee Roast
Prawn Ghee Roast
Prawn Ghee Roast
Chicken Ghee Roast
Chicken Ghee Roast
"Like many others in the hospitality industry, we are also going through difficult times, but we are brave enough to face the situation. Our employees are giving full cooperation and whatever changes we have made are welcome by them. We have window sales and our own door delivery service, and some of the ice creams are still supplied to stores. However, we have to be innovative and have to make use of the resources we have to bring out some product which can give users the same taste as we prepare in Ideal Cafe. So for a start we have introduced a new product Ghee Roast Masala Paste, which is easy to use and fast to cook Ghee Roast, one of the most popular items on our menu. We have one masala paste with which you can prepare Paneer Ghee Roast, Mushroom Ghee Roast, Soya Chunks Ghee Roast and also ghee roast with seafood, eggs and chicken. This new product is manufactured by Ideal Cafe, packed in 250Gm and 500Gm packs that are available online. We have shipping facilities for destinations available within India. Just visit our online store, find your PIN Code and if delivery is available at your address, place an order and get it delivered to your door. Our ghee roast masala paste is prepared using choicest spices and other ingredients adding pure ghee, and has no added colour or preservative. So it is well accepted by all age groups. We have plans to introduce more innovative instant products in the coming days", says Mukund Kamath, and that's an honest statement from an honest entrepreneur.

To order Ideal Cafe Ghee Roast, you can visit their web store at:
or login to Rawal Home Foods at:

Home delivery charges apply for Mangalureans and courier charges apply for outstation delivery.

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